Audience Research

My target audience for my genre will be between young adults and adults (16 - 25).

I know this because almost all gangster genre films have a age rating of 18 but is watched also watched by young adults aged 16+. 

So what does the British board of film classification say about the 18 age rating?

Snapshot taken from BBFC for educational purposes 

© BBFC 2010

I had created a survey and handed it out to 7 other friends to find out what my target audience would expect /want from my film opening. The results are:

• Murder
• dark (night) 
• Traditional i.e. Man being the main character
• Dietetic sound (dialogue)
• City
• Modern gangster theme 

Below, you can see a snapshot of my survey created with 'Survey monkey.' 

I have created a VOKI to represent my target audience and demonstrate my target audiences' interests and likes/dislikes.

From this task, i now know who I am aiming my production at and what I can and cannot include in my production in order to reach my targeted audience.